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Xinhua Headlines: Longest “Double 11” shopping spree unleashes China’s surge of consumer vitality

HANGZHOU, Nov. 11 (Xinhua) — China’s annual “Double 11” shopping festival kicked off especially early this year.

When celebrated in the first years after its creation in 2009, it was a frenzied orgy of consumption — buyers anxiously clicked the checkout button, and online retailers cheered for astronomical sales figures at the exact moment when the clock struck 00:00 on Nov. 11.

Over time, the festival