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not just cash on delivery to a man on a bike

september 22, 2014by 0

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For decades, a combination of ill health and high rental prices in India’s capital, New Delhi, prevented Ramy Suneja, a fashion design graduate, from setting up her own business. Finally, three years ago, at the age of 60, she started selling her sari designs from home through e-commerce company Snapdeal (one of her creations is pictured left). Today she boasts a turnover of $1m a year. Throughout India, from dusty one-shop operations to snazzier big brands, retailers are discovering the power of e-commerce. The market is currently tiny: online retail constitutes 0.4 per cent of India’s total retail market, according to Technopak, an Indian consultancy. But it is growing rapidly as more of…

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