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Coyotes bring back Kachina logo to spur ‘inclusivity’

The Arizona Coyotes are going back to the past to address the future.

The club announced Monday that it is rebranding with a focus on “our vision to become a long-term winning team in Arizona and our dedication to impact, inclusivity, and innovation,” president and CEO Xavier A. Gutierrez said in a team statement.

The rebrand is starting with the re-introduction of the popular Kachina as its permanent logo. The team wor