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From toys to milk tea, Chinese brands widen market share in Malaysia

Chinese brands like Mixue, CHAGEE, Luckin Coffee, and Pop Mart — known for its blind box collectibles — are captivating global markets, showcasing the power of China’s homegrown IP through cultural innovation and technological agility.

by Jonathan Edward, Wang Jiawei, Cheng Yiheng

KUALA LUMPUR, July 1 (Xinhua) — Chinese brands continue to widen their share of the consumer market in Malay