Chinese brands like Mixue, CHAGEE, Luckin Coffee, and Pop Mart — known for its blind box collectibles — are captivating global markets, showcasing the power of China’s homegrown IP through cultural innovation and technological agility.
by Jonathan Edward, Wang Jiawei, Cheng Yiheng
KUALA LUMPUR, July 1 (Xinhua) — Chinese brands continue to widen their share of the consumer market in Malay