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Feature: Decathlon growing with China’s sports market over decades

april 24, 2024by Reacties uitgeschakeld voor Feature: Decathlon growing with China’s sports market over decades

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by sportswriter Xiao Yazhuo

PARIS, April 24 (Xinhua) — In 2003, a French sports retailer launched its first store in Asia in Shanghai, China. This “sports supermarket” model was quite “unconventional” among international sports brands venturing into the Chinese market.

After 21 years, alongside the robust growth of the Chinese sports industry, this French brand has opened nearly 200 stores in China. The

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