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Interview: China has huge untapped potential, says Swiss tourism executive

september 19, 2022by Reacties uitgeschakeld voor Interview: China has huge untapped potential, says Swiss tourism executive

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by Martina Fuchs

GENEVA, Sept. 19 (Xinhua) — Switzerland Tourism, the country’s national marketing organization, said that despite the COVID-19 pandemic, China remains one of its main markets with a “huge potential” as the organization aims to position the country as a top sustainable travel destination.

“After two very difficult years, 2022 finally brought back a real recovery,” Simon Bosshart, chief ma

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