Southeast Asia is one of the fastest growing online markets worldwide. Internet access and speed differ widely, ranging from Singapore with its broadband connectivity to countries like Cambodia and Laos with low penetration rates, or to Malaysia, Indonesia and the Philippines with huge differences in online connectivity between major cities and rural areas.
Yet, the speed of development is startling all over the region. Mobile Internet access is picking up fast. Internet cafés are losing ground to mobile phones as dominant access point. User generated content, micro-blogging and social communities are driving trends. Online search and the amount of uploaded/downloaded video files grow significantly. The spread of Internet and Smartphones is changing the way Southeast Asians are consuming information.
Traditional media have to get mobile, socially connected and interactive. With case studies from Singapore, Cambodia and Malaysia, Klaus Bardenhagen and Madeleine Fulst analyzed the latest trends and challenges. This documentary has been published in 2010 by the Regional Media Programme Asia of the German Konrad-Adenauer-Stiftung (so you can imagine how much has happened since then!):